A Forbes article, when referencing Workfolio, noted that “56 percent of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool – however, only 7 percent of job seekers actually have a personal website.” The finding proves that a personal website for any jobseeker is essential. A personal website can influence what people find when they search for you online. Yes, you already joined plenty of social media tools, such as LinkedIn, Twitter, Facebook and Google+. However, a personal website can be the “social resume”. Need more reasons? These are the reasons according to Predrag Lesic, the CEO of Domain.ME:
1. It helps you brighten your personal brand Every single brand does have a website, right? Thus, you need to make a strong online presence. “Today, a web presence is a measure of credibility and a powerful tool for communicating what you are all about to your target audiences,” Lesic says. “While it may seem unusual to consider yourself a commodity, as a job seeker, you are marketing yourself to meet a need. Like every good brand, your personal brand should live online.”
2. It gets you noticed Based on Domain.Me survey, 70 percent reported believing that employers review their online presence prior to an interview. In fact, a 2014 Jobvite survey of human resources professionals reveals that 93 percent of recruiters will review a candidate’s social media profile before making a decision, and that candidate information found on the Web influences their hiring decisions. “As employers increasingly turn to the Internet to identify and research potential candidates, you want to be searchable. Your Facebook page may entertain family members and friends, but it isn’t designed to highlight your strengths as a job candidate. Conversely, your LinkedIn profile, while providing professional credentials, can be dry and impersonal,” Lesic says. “Not only is your website a fully customizable platform to showcase your personal brand, the savvy you demonstrate in owning your Web real estate and building a site can impress potential employers,” claim Lesic. Once you own a domain of your choice – ideally, “YourName.com” or YourName.me – you can turn to various tools to populate and publish the site, such as WordPress, Wix, Squarespace or Jigsy.
3. It’s more than a résumé In Domain.ME’s survey, respondents were asked which is more important for long-term career success: a personal website or a résumé. The majority (63 percent) favored websites. “A website is interactive, evolving and dynamic,” Lesic says. “Your portfolio, writing samples, testimonials, images and more add color to your professional history. And your site’s design aesthetic and tone of voice help to convey your personal brand.”
4. It networks for you While in-person networking isn’t going out of style, digital networking can help make the job a lot easier. More than half of survey respondents believe their personal sites help them achieve professional recognition, connect them with a network of like-minded professionals and attract new customers. Do you already have a personal website? If not, why don’t you make one?
This article first appeared on TBC HR Consulting’s website at www.tbchr.com
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